A project that pushed me out of my comfort zone and taught me how to design at scale.
This Flight Booking project came to me with a straightforward line: design new features for both B2B and B2C customers. But the moment I stepped into it, I realized that it was far more layered than I expected. The platform served corporate teams, individual travelers, and internal stakeholders, each with different needs and behaviors. Taking complete ownership felt exciting and slightly overwhelming at the same time, but with consistent guidance from my senior designer, the Product Manager, and the leadership team, I started shaping the project step by step.
I began by grounding myself in research understanding end-user expectations, mapping use cases, and running competitive analysis to see what the market had normalized. Once the UX direction was clear, I moved into the UI phase. And this is where the real challenge began. Almost every flight aggregator follows a similar UI pattern, and the expectation was to design something better without confusing users or breaking familiar behavior. I had to introduce new features, simplify the flow, and still keep the overall experience predictable. It took multiple rounds of iteration, review sessions with senior and PM, and a lot of refining to get the balance right.
Designing for both desktop and mobile simultaneously taught me even more. Mobile was especially challenging fitting dense information into small screens without overwhelming the user. With help from my senior designer, I found ways to reorganize layouts and priorities details so the experience stayed clean, intuitive, and fast. Throughout the process, I made several key design decisions to ensure the flow felt smooth and the interactions felt natural.
At the same time, I made sure the UI and design assets were developer-friendly. Everything followed our design language, was easy to hand off, and reduced guesswork during development. By the end of it, the design not only met expectations but also added clarity and ease to an otherwise complex booking process.
This was my first major B2B2C SaaS project, and it genuinely shaped me as a designer. I learned how to design at scale, how to collaborate better, how to defend decisions, and when to take help. I’m grateful to the people who trusted me with this responsibility. Looking back, this project pushed me, challenged me, and ultimately made me a better designer than I was when I started.