When I joined the project, a rough base page already existed. From there, the entire website was handed over to me to take forward. What started as a single page slowly grew into a full marketing site one that needed clear storytelling, seasonal pages, and a strong visual identity.
I began by understanding the landscape:
- Running competitive analysis
- Identifying the target audience
- Mapping user flows
- Planning what each page should communicate
Once the foundation was set, I moved into designing multiple pages focused on seasonal campaigns and service based marketing. The marketing manager, Shahal, and his team provided the content, and each design went through review cycles with the marketing head, founders, and leadership team. This helped maintain clarity in communication and consistency in brand tone. A big part of this project was also collaboration. I worked closely with the developers to ensure the final output matched the design vision. Through this back-and-forth, I picked up many practical tricks that made their development process smoother and more efficient.
As development progressed, the scope kept expanding. New pages were added, older pages went through iterations, and special campaign pages emerged. Some of the key ones included:
- IMA Meeting Booking Page
- Diwali Gifting Page
Each of these pages had its own purpose and required a tailored approach from layout decisions to microcopy to the final user journey. By the end of it, the website became more than just a marketing platform it became a structured, thoughtful system designed to support both everyday communication and high-impact seasonal moments.